Brand Identity versus Branding

Brand Identity is a collection of brand elements that creates a company’s image, from “colors” to “marks”, and everything in between.  Brand Identity is different from Branding.  Branding includes marketing activities and the collection of materials that uniquely tells a story about a company or individual.  Branding is a part of a larger business strategy to attract potential clients.

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Understand Branding

Branding is the image of a business or organization

People are exposed to thousands of pieces of information on a daily basis.  To compete for attention, businesses or organizations must create an experience with their branding.

Your logo is the first piece of information that a client sees.  That logo is also the signature mark on your website, digital footprint and marketing materials.  A unique and creative logo will make a lasting impression to your potential and returning clients.

 

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